Neopets: The Nostalgia and Future of Neopia

Updated on October 4, 2016
Alexandria Joy profile image

Alexandria has been playing video games since the days of the Sega Genesis. She's been writing about video games going on four years.

For some the name Neopets brings back happy childhood memories of caring for colorful pets. For others it’s a website where their children play fun and educational games. The online universe where Neopets live is called Neopia and it was created back in 1999. In 2014 JumpStart (Math Blaster, School of Dragons) acquired the Neopet brand and has been working on improving Neopia for players of all ages.

I had the chance to pick the brain of Alison Lord, a business development associate for JumpStart Games who has been focusing on all things Neopets. Alison has been working on the content and direction for the Neopets brand and website. She took the time to answer some questions about how Neopets still appeals to nostalgic gamers who grew up with Neopets in the 90’s and what the future holds for Neopia.

Alexandria: Many adults have nostalgia for the Neopets of the 90’s, how has the brand changed since then, is it still familiar to old fans?

Alison: Neopets has changed quite a bit since the 90's, but at its core it's still the same, which is why so many adults come back and still enjoy that nostalgia. The pets, the community, the games, all feel familiar to old fans, there's just a lot more to the site now!


Alexandria: The online Neopets universe, Neopia, seems geared towards children. Does Neopets still have an appeal to it’s original fan base that are now adults?

Alison: Yes, definitely! A lot of these people grew up with Neopets and still feel very strongly about it. While the bright colors and cute pets appeal to children, there is still plenty on the site for all ages to enjoy!


Alexandria: JumpStart is known for educational children’s games, how is educational content included in the Neopets universe?

Alison: One of the things that really interested us in Neopets is that it isn't as educationally-driven as our other brands, but there is still plenty to learn on this site. From writing for the Neopian newspaper and other contests, to playing educational mini-games, to learning about finance from our own economy and stock market, education is really everywhere in Neopia.

Source

Alexandria: There is a lot of content included in the Neopets online universe from virtual spaces to hang out in and decorate to a variety of games to play. How does JumpStart decide what type of content is a good fit for Neopia?

Alison: From our fans! We have a very dedicated user base and we pay close attention to their feedback. A lot of the new content we plan is a mix between feedback we've received from them and our own experience building games.


Alexandria: Neopia has received some improved graphics. Do you think we’ll ever get to see a fully 3D Neopets universe?

Alison: Maybe one day! I think it's something a lot of people would like to see happen.

Alexandria: Neopets now has a mobile game option, so players can care for their pets on the go. Is mobile applications a direction JumpStart is thinking of expanding the Neopets universe into?

Alison: Absolutely. Making Neopets more accessible on mobile is a big focus for us right now.

Source

Alexandria: Ghoul Catchers launched on mobile over a year ago bringing some of the fun of the Neopia universe to mobile devices. Would you say the mobile game was a success and will there be any more Neopets themed mobile games coming soon?

Alison: Yes, a lot of our users play daily as it's a great way to earn Neopoints while you're on the go. Eventually yes, but not right now.


Alexandria: What does the future hold for the Neopets brand and universe?

Alison: Right now one of our main focuses is updating the site, to make it more mobile-friendly and improve the experience for both new and old users. From there I think more mobile applications are the next step, all the while continuing to bring new content to the site for users to enjoy.


Alexandria: How can older fans of the original Neopets satisfy their nostalgia for pet care and fun?

Alison: All of that still exists on Neopets today, because the pets are what keep people coming back day after day. A lot of new content has been added to Neopia over the years, but it all comes back to the pets, and more ways to have fun and do things with them.


Alexandria: Thank you so much for answering these questions. I really appreciate it!

Alison: Of course, happy to do it!

Questions & Answers

    Comments

      0 of 8192 characters used
      Post Comment

      • Kristen Howe profile image

        Kristen Howe 19 months ago from Northeast Ohio

        Maybe someday. I did like it.

      • Alexandria Joy profile image
        Author

        Alexandria Taberski 19 months ago from Loveland, CO

        I'm glad you liked it. Neopets was a big part of many peoples childhoods. It's different now but it's still online if you ever want to scratch that nostalgic itch. :)

      • Kristen Howe profile image

        Kristen Howe 19 months ago from Northeast Ohio

        I used to do Neopets a decade ago for a couple of years and then I outgrew it. This hub brings back memories. Thanks for sharing this hub. Nice job.

      working

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, levelskip.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://levelskip.com/privacy-policy#gdpr"

      Show Details
      Necessary
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
      Features
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Marketing
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Statistics
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)