Joe is very knowledgeable about "Capitalism 2," a business simulation PC game.
When I first played Capitalism 2, I didn't enjoy it. It was too complicated and I was overwhelmed. I stuck with it though and now it's currently my all-time favorite game. Here is how to beat the first "Capitalist" campaign. I will give you the bare minimum here so as not to overwhelm you. To keep up with me, keep the game mostly on pause (keyboard "0") or slow (keyboard "1") unless I say otherwise.
Our given objective is to dominate the computer industry, which is made up of four products: Desktop computer, notebook computer, palm computer, and printer. We are also told to make $400 million in revenue. We will build four large factories in one city, each producing one unique product. These four factories will sell exclusively to our multiple computer retail stores in both cities.
We are given an R&D center in Rome, so we'll just start our first large factory nearby.
Here we will sell desktop computers. Steel and electrical components are for sale on the market, but not CPUs. We'll need to manufacture CPUs, which require silica to build. There is no silica for sale in either city, so we'll need to create a mine ourselves. Silica resources are not currently available in Rome, but they are available in Sydney.
While we're here, we may as well just manufacture the CPUs right next door to the silica mine and ship out the CPUs from Sydney. Set up a medium-sized factory with the below configuration. I lowered the CPU price to $30 to make the manufacturing costs lower on my computers.
Back in Rome, import the CPUs using the "Purchase" unit inside of our desktop computer factory. Remember to toggle "Current city" to "All cities" otherwise you won't find the CPUs we just built. Now link all materials into the final product like so. Lower the price of the computers (I made mine $396) and raise the "Training" bar all the way up, as this factory will be at full capacity soon.
Now we'll sell our desktop computers in both cities. My favorite strategy is to open multiple specialty retail stores in each city to ensure my product reaches the most people possible. The more retail stores you have in a city that carry a particular product, the higher the brand rating will be on that product, even if you never buy advertising.
Rome has a medium-sized population of 2,049,000 and is fairly sprawled out so let's place four computer stores in the city. Toggling between the "Ownership Map Mode" (the building icon on the top right of the screen) and the "Land Value Map Mode" (the $ sign icon), try to place your stores in the heart of both densely populated land (white dots closest to each other) and most valuable land (bright orange). It doesn't have to be perfect, but try to match my locations below.
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At $1200, the "Overall Rating" for our desktop computers is only 18. Even though they will still sell at this higher price, lower the price to around $1000 so that its "Overall Rating" is around 30. Push the training bar up about half way. Do these steps for each store.
Sydney also has a medium-sized population at 2,329,000 and is sprawled out so place four computer stores here as well. Here are my Sydney computer store locations.
I set the desktop computer prices at all four computer stores at $960, which brings our "Overall Rating" at 35. There is nothing exact about the $960. I just right-clicked the lower price button (-) twice and that was fine.
As time goes by, the Brand Rating on our desktop computers will rise from 0 to probably somewhere between 15–25 with zero advertising, which pushes up the Overall Rating as well. If we had only opened one computer retail store in each city, the Brand Rating would rise very little without advertising.
Our desktop computers will sell very quickly and we'll be immediately profitable. Our R&D research of Palm Computer just completed at 138. Switch it to Printer for 2 years.
Next, we build the notebook computer factory. We need plastic to manufacture them, but none is available for sale. To create our own plastic, build an oil well. We want the cheaper location due west of our factory.
Keep this oil well very simple.
Next to the oil well, make this small factory manufacturing plastics.
Build a large notebook computer factory. Remember when importing your CPUs, you need to change the Purchase unit drop-down list from "Current city" to "All cities". Max out the training bar and lower the notebook's sell price a couple of right-clicks to $825.
Let's now briefly go back to our CPU factory in Sydney and max out our production and training. When dominating the computer industry there is always a large demand for CPUs. Add another manufacturing and sales unit as shown and raise the training bar.
Now let's sell notebook computers from all 8 of our computer retail stores in both cities. The default price for notebooks in both cities is $1500 and that's fine so we'll leave it there.
It's very early and we're already earning over $2 million per month. Let the game run until we get around $10 million cash and then we'll build our next factory.
When you have a little cash buffer built up, build a large printer factory, lower the price to $100, and put the training on full.
Now sell the printers in all 8 computer retail stores. Set the prices in both cities for $300.
Let your cash build up to about $10 million again. After you have, build a large palm computer factory. I set the sale's price to $520. Fully train here as well.
Sell the Palm computers in our 8 retail computer stores like the other products. Leave the sales price to the default $800 in both cities.
Looks like we've achieved our computer market domination goal much quicker than I anticipated.
It will be very easy to achieve $400 million in revenue in this industry. Our factories are far from full capacity and there is a very high demand for our products. What's holding us back now is that our factories need more CPUs to keep up with production. In Sydney, make another medium CPU factory with identical units inside as our first factory. Fully train them as well. Instead of setting the price at $30 however, set it for a slightly different price, to $32.
Back in Rome, open up our Palm computer factory. We will now switch the supplier of our CPUs to the new factory.
- Select one of the Purchasing units.
- Click "Link".
- Toggle to "All cities".
- Select our new factory, identified by our new price of $32 and
- Click "Select Supplier".
Good. Now repeat steps 1–5 with the OTHER Purchase unit. We have just changed suppliers. This factory will be able to produce palm computers much faster now.
That's basically it! If you only want to win the scenario, Press "5" on your keyboard to speed up the game and you will win. What happens is, because of our maxed out training levels, your factories will become more efficient and produce more computers.
Below I show you how I would normally continue to dominate the computer industry had the scenario not ended. What I've done is
- Duplicate my four factories (desktop, printer, notebook, and palm computer)
- Built my own supply chain to eliminate reliance on outside suppliers. This includes coal mine, iron ore mine, chemical minerals mine, steel factory, silicon factory, and electronic components factory.
- Built three more research facilities researching every product and semi-product (plastic, CPU, steel, etc) related to computers.
- Bought a media firm in each city to advertise my products in every retail store (since you own the station and/or publisher, it's free advertising!)
- Once each product's "Overall Rating" begins rising over 100, I raise my retail prices to maintain approximately 100 "Overall Rating" score.
That is just four products in two medium-sized cities. Imagine how much money you can make with this strategy with every product, in large cities! To stay dominant and never allow competitors to succeed in your markets, keep your "Overall Rating" score for each product high (I prefer around 100) and continue to research your products indefinitely. New entrants to your industry will have lower quality products, lose money, and eventually abandon that product altogether.
So that's it for now. Have fun!
© 2017 Joe
thomasjtx on November 13, 2017:
Thanks for the walk through. I have a suggestion. In your computer store, consider the following layout...
S - S - S
P - Ad - P
S - S - S
Sell a single product per store. One for each of the 4 computer products.
In your layout, you have 4 sales units and 4 purchasing units for a total of 16 sales and 16 purchasing units over 4 stores.
My suggestion has 24 sales units and 8 purchasing units over 4 stores. Purchasing units are always under utilized compared to sales units so my suggested layout is much more productive.